Stibo Systems core page transformation
Spearheaded the copy strategy and messaging refresh for Stibo Systems’ core web properties, covering the Homepage, Platform, and Powered by AI pages. To prepare the enterprise for the future of search, I optimized key content for answer engine optimization (AEO) while significantly improving the on-page user journey. By securing consensus and driving alignment with the CMO and VP of Product Marketing, I successfully launched a cohesive, modern digital experience that translates complex data capabilities into compelling human value.
