Shopify case study for DECKED
Transformed raw customer interview transcripts into a narrative-driven case study that proves ROI without reading like a product pitch. I used AI to extract key quotes and suggest structure, then rewrote end-to-end—tightening the arc, injecting emotional stakes, and strategically placing video snippets to reinforce turning points in DECKED’s growth story. View the story here or check out the screenshot:
Kimball Gardner 