A collection of digital experiences and multimedia content (landing pages, webinars, infographics) that bring campaigns to life.
Web page: Shopify vs. BigCommerce
Landed on “Commerce is bigger with Shopify” as the hero headline—and it became the team director’s favorite talking point for weeks. Sometimes the simplest line hits hardest.
View the page here or check out the screenshot.
Webinar: Shopify time to value
Translated dense research into a 45-minute narrative for a live audience. I scripted the deck and talk track, then moderated a conversation between our field CTO and an EY analyst to validate our data with third-party credibility.
Webinar: B2B on Shopify
Same playbook: distilled a long-form guide into webinar format, balancing data points with storytelling to hold attention through a technical topic.
Infographic: AI-powered content
Distilled the key points from a guide I wrote and reorganized them into a single, hard-hitting infographic. The added ask was to tailor this for a more product-centric message for Adobe Experience Manager Sites
Web page: Adobe Experience Platform
Wrote a full suite of product pages under tight deadlines while learning the product in real time. The challenge: make a complex data platform feel accessible to marketers who aren’t data engineers.
Web page: Adobe Sensei
An early example of my web writing—the page has since been redesigned, but the foundational principles (clarity, hierarchy, benefit-forward copy) still hold. If I rewrote it today, I’d cut 30% of the words.
Kimball Gardner 