A collection of long-form content, often acting as the anchor of campaigns and content strategies.

Report: Shopify time to value

A data-driven competitive analysis proving Shopify’s speed-to-launch advantage. I used AI to generate a structural foundation, then performed extensive developmental editing—restructuring sections, sharpening arguments, and cutting the word count from 10,000 to ~5,000 without losing analytical depth.

Guide: Shopify ecommerce growth

The most cross-functional project I’ve led. I orchestrated input from data science, product, legal, and campaign teams to produce Shopify’s first comprehensive growth guide backed by proprietary first-party data. Beyond project management, I synthesized the widest collection of PMM-approved messaging ever compiled in a customer-facing asset—ensuring both data integrity and narrative coherence.

Guide: B2B on Shopify

Developed as part of Shopify’s enterprise positioning push. I collaborated with SMEs to distill complex B2B selling concepts into a narrative that resonates with enterprise buyers evaluating platform migration.

Guides: Adobe vs. Shopify switcher guides

A collection of competitive guides targeting Adobe Commerce users. I used AI to accelerate base drafting, then refined messaging to address specific migration friction points. This approach compressed production timelines while maintaining strategic precision.

Guide: Adobe generative AI

The perfect example of how I blend storytelling with business narratives to create a compelling, information-rich asset that drives conversion. Wrote this in the early days of generative AI at Adobe and positioned it as the key tool for business growth.

Guide: Adobe Workfront

Positioned collaborative work management as a business imperative while establishing Workfront as the category leader. The challenge: make enterprise work management software feel accessible without sacrificing technical credibility.

Foreword: Adobe digital trends

Ghostwrote the executive foreword for Adobe’s annual trends report. I synthesized the Adobe brand voice with Alvaro Del Pozo’s personal tone while studying past forewords to ensure tonal consistency across years.