What I do

For the past 8+ years, I’ve worked with companies like Shopify and Adobe to develop voice and tone frameworks, lead editorial strategy, and create content that connects with B2B audiences. I’m the person you bring in when you need someone who can both craft exceptional content and build the systems that help entire teams do the same.

I just left Shopify, where I was managing editorial foundations for upmarket audiences and championing content projects that support enterprise campaigns. Before that, I spent six years at Adobe as a senior copywriter and managing editor, where I co-managed the Adobe Writing and Style Guide and led editorial strategy for the Experience Cloud product suite.

I also built the documentation site for Adobe’s Consonant design system, which taught me a lot about information architecture, content design, and how to translate technical complexity into clear, usable guidance.

How I work

I believe great content requires both craft and systems. You can’t scale quality without frameworks, and you can’t build useful frameworks without understanding the craft. That’s where I live—at the intersection of editorial excellence and strategic thinking.

I’m also someone who embraces AI tools like Claude, ChatGPT, and Cursor. I use them to enhance content work, not replace it. The goal is always to make the work better and faster while maintaining the human voice that makes content actually connect.

Background

I have a BA in English from Brigham Young University and a master’s in integrated marketing communications from Georgetown University. I started my career in editing—working at BYU’s Religious Studies Center editing manuscripts for publication—before moving into marketing and content strategy.

These days, I’m based in the Salt Lake City area with my wife Abby and our two sons. When I’m not building style guides or editing copy, you can find me writing about movies on my Substack Screen Play, sharing film reviews on Letterboxd (especially about Star Wars), or playing piano.

Let’s connect

I’m always interested in talking about editorial strategy, content systems, or how to make AI tools actually useful for content work. Reach out at kimballrg24@gmail.com or connect with me on LinkedIn.