Integrated marketing campaign for Banbury Cross Donuts
I developed a full-funnel marketing strategy for Banbury Cross Donuts, a local brand facing stagnation in a competitive market. This wasn’t a theoretical exercise—it required primary consumer research, competitive analysis, and a data-backed plan to shift brand perception and drive measurable growth. The deliverables include a comprehensive marketing plan, pitch deck, original consumer research, and a complete brand kit designed to reposition the brand as a premium local player.
Kimball Gardner 