Content design isn’t just about individual pieces—it’s about architecting systems where format, message, and user behavior intersect to deliver measurable outcomes. I approach every project by mapping how content elements interact, anticipating user needs, and building frameworks that scale.

Collected here is a selection of my content design and strategy work.

The VICE Grid

I developed this proprietary framework to solve a recurring problem: how to systematically evaluate whether content is actually doing its job. The VICE Grid examines four interdependent pillars—Visuals, Information, Copy, and Emotion—and maps them to content types based on user intent and behavioral outcomes. I’ve deployed this framework across multiple projects to diagnose gaps and optimize performance.

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Adobe web design system

I led the information architecture and content strategy for consonant.adobe.com, Adobe’s web design system documentation site. This required translating highly technical specifications into a navigable, scalable system that serves both developers and designers. The following examples demonstrate my approach to structuring complex content for diverse user needs.

Landing page

The consonant.adobe.com homepage—engineered to reduce time-to-start for new users while serving as a wayfinding hub for returning visitors.

Foundation page

Typography documentation that required a fundamentally different structural approach than standard components—balancing technical precision with practical application.

Component page

Documentation for the Media Block component, showcasing the repeatable content architecture I established across Consonant’s component library.

Product wireframe: Interchange

A conceptual all-in-one ecommerce platform for small businesses, synthesizing email, calendar, inventory, and finance tools into a unified experience. Built from primary UX research conducted with local startup Rapid Reboot. View full wireframe

YouTube TV wireframe: Feature gaps

Identified missing user flows in the YouTube TV app and proposed solutions that address real friction points I experienced as a user. View full wireframe

YouTube TV wireframe: User flow mapping

A comprehensive mapping of existing user flows within the YouTube TV app, documenting the current-state experience. View full wireframe

Chatbooks app: UX improvements

Diagnosed pain points in the Chatbooks user experience and proposed targeted fixes that reduce friction and improve task completion. View full wireframe