A collection of journalistic stories that shine a bright spotlight on the customer and highlight their journey to success.

DECKED

Transformed raw customer interview transcripts into a narrative-driven case study that proves ROI without reading like a product pitch. I used AI to extract key quotes and suggest structure, then rewrote end-to-end—tightening the arc, injecting emotional stakes, and strategically placing video snippets to reinforce turning points in DECKED’s growth story. View the story here or check out the screenshot.

Orveon Global

Converted a technical webinar into a migration success story. The challenge: make a three-brand platform consolidation feel like a strategic win, not just an IT project. Focused on business outcomes—speed to market, operational efficiency—rather than migration mechanics. View the story here or check out the screenshot.

McCormick and Alexis Russell

Both stories remain in legal review, but I’m happy to discuss my approach to executive interviews and how I structure case studies that balance customer voice with strategic messaging. These feature C-suite interviews where I extracted candid insights about business transformation under competitive pressure.