A collection of blog and thought leadership articles, typically acting in support of anchor content.

Blog: Shopify time to value

Distilled a 5,000-word data report into the core arguments that drive purchase decisions—proving speed-to-launch advantage without burying the reader in methodology.

Blog: Shopify B2B self-service

Salvaged the strongest narrative elements from my B2B guide that didn’t fit the original scope—opening with an industry adage and bookending with parallel ideas to create thematic cohesion.

Blog: Content supply chains

Ghostwrote this thought leadership piece positioning Adobe as a category definer in content supply chain management. Balanced visionary framing with practical credibility by spotlighting Adobe’s own implementation journey.

Article: Adobe Analytics, Audience Manager, Advertising Cloud

Made the case for product integration without reading like a feature list. Focused on the compounding value of unified data rather than individual product capabilities.

Article: High-tech and digital marketing

A demand gen piece targeting high-tech buyers evaluating marketing platforms. Demonstrates my ability to write within tight brand voice parameters while maintaining persuasive momentum.

Article: Adobe Campaign

Built a narrative-driven product story with a singular conversion goal. The constraint: make marketing automation feel strategic, not mechanical.