A collection of paid ads and social content designed to stop the scroll and convert attention into action.

Social: Shopify growth campaign

Ghostwrote executive social posts promoting Shopify’s growth guide. Studied each leader’s existing voice and cadence to ensure the posts felt authentic while advancing campaign messaging—balancing personal tone with strategic goals.

Ads: Google Analytics to Adobe Analytics

Built an ad kit capitalizing on Google’s forced GA4 migration. The strategy: acknowledge customer frustration, validate the pain, then position Adobe Analytics as the stable alternative. Copy is direct and conversion-focused—no fluff.

Ads: Forrester Wave

Promoted Adobe’s “Leader” status in The Forrester Wave: Customer Analytics Technologies report. Navigated Forrester’s strict attribution requirements while keeping Adobe’s brand voice and key messaging intact—proving third-party credibility without sounding like a press release.